The Future of Laziness

In the start-up world, Laziness is a dirty word. Work till you drop: Lazy = Bad. As an early-stage investor, I could not disagree more. At Incisive Ventures, we are investing in the Future of Laziness. We believe technology that significantly reduces friction in a very big market, enabling the users to be lazy, wins over time. That is the Incisive Ventures Law of Laziness: The company that enables the greatest laziness in their customers wins. We have found it to be the most important long-term value creator among our Meta Themes.